fashion, movies, music, surfing, Uncategorized

Hoodies – uniform of the future

I can’t remember a time before hoodies, all I know is that I can’t picture my life without ’em as it is the perfect protection against the cold.

Its origins dates back to the Middle Ages and it was initially only worn by Catholic monks. In the same way that Levi Strauss jeans wear was born by producing sturdy work pants for miners thus the modern-day version of the hoodie was first produced by Champion in the 1930’s for workers in New York’s frozen warehouses before becoming a mainstream fashion item.

In the 70’s when the Hip Hop culture was born the hoodie started gaining popularity but it wasn’t until it appeared in the blockbuster Rocky that it became famous. The trend continued to spread from skateboarders, surfers to rappers and even designers using it in their ranges.

However in certain countries such as the UK the hoodie is soon as the criminals uniform and many shopping centres/malls have banned shoppers from wearing it.  Police in Wynnum, Brisbane (Australia) has launched a ‘Hoodie Free Zone’ initiative in 2011 encouraging shopkeepers to ask hoodie wearers to leave their stores. New Zealand has a “National Hoody Day”, a pro-youth initiative launched in 2008 to challenge youth stereotypes and in Greece after the 2008 riots a party member addressed Parliament and requested that anyone wearing a hood, for any reason, be taken to court.

The world wants to ban scarves now hoodies so seriously, what’s next?

Source: Wikipedia

Read more here about the beloved hoodie: http://www.guardian.co.uk/politics/2005/may/13/fashion.fashionandstyle

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